Introduction
Welcome to DramaHalo ("DramaHalo," "we," "our," or "us"). We are committed to protecting your privacy and handling your personal information in a safe, transparent, and responsible manner.
This Privacy Policy explains how we collect, use, store, share, and protect your information when you download, install, access, or use our mobile application (the "App") and related services (collectively, the "Services").
By using the App, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this policy, please do not use the Services.
1. Information We Collect
We collect the following categories of information:
1.1 Information You Provide
- Account information — When you register or sign in (via Google Sign-In or email), we may collect your email address, name, and profile picture (where provided).
- Feedback and support communications — When you contact us or submit feedback, we collect the content you provide, which may include text and screenshots (up to 5 images).
- Purchase and subscription information — Details related to your subscriptions and virtual-currency purchases.
1.2 Information Collected Automatically
When you access or use the App, we may automatically collect:
- Device model, manufacturer, and operating system version
- App version and language settings
- Device identifiers and advertising identifiers (such as the Google Advertising ID / GAID)
- IP address, country or region
- Usage statistics and interaction events (e.g., pages viewed, features used)
- Crash reports and diagnostic data
- Push notification token (for delivering notifications)
1.3 Purchase and Billing Information
Subscriptions and in-app purchases (including virtual coins) are processed by Google Play Billing or other authorized payment providers. We may receive:
- Transaction ID and purchase status
- Subscription status and expiry
- Currency and product information
- Virtual-currency (coins) balance and transaction history
We do not collect or store your full credit/debit card number. Payments are processed securely by Google Play or other authorized payment providers.
2. How We Use Your Information
We use the collected information to:
- Create, manage, and secure your account
- Provide, maintain, and improve the Services, including short-drama video streaming and playback
- Deliver personalized content recommendations based on your viewing history and preferences
- Process subscriptions, in-app purchases, and virtual-currency transactions
- Operate reward, task, sign-in, and daily-login features
- Send push notifications and service updates (where you have enabled them)
- Analyze usage, engagement, and trends to improve the App
- Detect and prevent fraud, abuse, and unauthorized activities
- Respond to customer support and feedback requests
- Comply with legal and regulatory obligations
3. Personalized Recommendations
To improve your experience, we may process your viewing history, search records, interaction behavior, and stated preferences to recommend short dramas that may interest you.
These recommendations are provided for informational and entertainment purposes only. We do not use this information to make decisions that would produce legal or similarly significant effects concerning you.
4. Advertising and Analytics
We work with third-party advertising and analytics partners to display ads, measure performance, and attribute installs and events. These partners include:
- Google AdMob (Google Mobile Ads SDK) — advertising
- Google Firebase Analytics — analytics and usage measurement
- Google Firebase Cloud Messaging — push notifications
- Tenjin — marketing attribution and analytics
- Google Play Install Referrer — install attribution
These partners may collect information such as device identifiers, advertising identifiers, app activity, and interaction events to:
- Serve relevant advertisements
- Measure campaign and app performance
- Prevent fraudulent activities
You can reset or limit your advertising identifier at any time through your device settings. Where required by applicable law, we request consent before enabling analytics/attribution tracking, and you can change this preference in the App under Settings > Analytics.
5. Cookies and Similar Technologies
We and our partners may use cookies, SDKs, local storage, and advertising identifiers to:
- Maintain login sessions
- Remember your preferences
- Analyze traffic and usage
- Personalize content and advertisements
- Measure advertising effectiveness
6. How We Share Information
We do not sell your personal information.
We may share information in the following circumstances:
- Service providers — companies that help us operate the Services, such as cloud hosting, analytics, push-notification, attribution, and payment providers.
- Advertising and analytics partners — as described in Section 4.
- Legal requirements — when required by applicable law, regulation, court order, or a lawful request from government or law-enforcement authorities.
- Business transfers — if we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
7. Data Retention
We retain personal information only for as long as necessary to provide the Services, maintain accounts, fulfill legal obligations, resolve disputes, and enforce our agreements.
When information is no longer needed, we delete it or anonymize it.
8. Data Security
We implement reasonable technical and organizational safeguards to protect your information, including encryption in transit, access controls, and security monitoring.
However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
9. International Data Transfers
Your information may be transferred to, stored, and processed in countries other than your country of residence. By using the Services, you consent to such transfers and processing in accordance with applicable law.
10. Your Choices
Within the App you can:
- Enable or disable push notifications under Settings > Notification
- Enable or disable analytics / attribution tracking under Settings > Analytics
- Clear cached data under Settings
- Reset your advertising identifier through your device settings
- Manage or cancel subscriptions through your Google Play account settings
- Delete your account if you signed in with Google or email, under Settings > Delete account. Guest accounts do not have this option.
11. How to Delete Your Account
If you created an account with Google or email, you can delete it in either of these ways:
- In the App: open Settings and tap Delete account. This option is shown only for Google or email accounts, not for guests.
- On the web: visit https://dramahalo.app/delete-account.html, or email us using the details in Section 16 and ask us to delete your account.
Account deletion is a logical deletion. We disable the account, remove sign-in identifiers (such as Google ID and email), revoke active sessions, and keep a deletion record. The account can no longer be used to sign in. Some records may be retained where required for security, fraud prevention, or legal compliance.
12. Your Privacy Rights
Depending on your location, you may have the right to:
- Access, correct, or update your personal information
- Request deletion of your personal information
- Restrict or object to certain processing
- Withdraw consent where processing is based on consent
- Receive a copy of your personal information (data portability)
To exercise these rights, please contact us using the details in Section 16.
13. California Privacy Rights (CCPA/CPRA)
If you are a California resident, you may have the right to:
- Know what personal information we collect
- Request deletion of your personal information
- Request correction of inaccurate personal information
- Limit the use or disclosure of sensitive personal information
- Not be discriminated against for exercising your privacy rights
We do not sell personal information.
14. GDPR Rights (EEA and UK)
If you are located in the European Economic Area or the United Kingdom, you may have the right to:
- Access your personal data
- Rectify inaccurate data
- Erase your data
- Restrict or object to processing
- Data portability
- Withdraw consent
You may also lodge a complaint with your local data protection authority.
15. Children's Privacy
The App is not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will promptly delete it.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us.
16. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
DramaHalo Support
Email: [email protected]
17. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make material changes, we will update the "Last Updated" date and may provide additional notice within the App.
Your continued use of the Services after such updates constitutes acceptance of the revised Privacy Policy.